International CTIA WIRELESS 2010

Mobile Marketing & Advertising

Start Date:  3/22/2010

Start Time:  9:00 AM
End Time:  5:30 PM

Location:  Las Vegas Convention Center − Room N258

Click here for the full agenda.

Eventually, the recent global economic downturn will begin melting its icy grip on overall business growth and development. As investment in the next wave of emerging technologies commences, brands and advertisers will finally be able to devote more focused attention to maximizing the marketing potential of the mobile device.

In the history of the digital age, never before has the explosion of available content, increasingly convenient mobile access, and growing consumer demand combined at greater proportions to provide for advertisers a seemingly endless market for their products and services. An incredible number of companies (retailers, financial institutions, consumer goods) are increasingly incorporating mobile into their marketing strategy, enabling a personalized, real-time consumer experience and driving both sales transactions and customer loyalty. Those avoiding mobile or slow to embrace the medium face daunting hurdles in order to keep pace with not only their competitors, but also their consumers.

Don't miss Mobile Marketing & Advertising, special interest seminar part of International CTIA WIRELESS 2010!

Keynote Address:
Mobile-ize Your Business: Opportunity on the Mobile Web

The Internet is mobile. Users are increasingly using their mobile devices to search and consume content, while mobile phones continue to enable this shift with more processing power, storage and higher bandwidth. Join mobile advertising veteran Diana Pouliot as she gets specific on how this evolving landscape is driving consumer mobile web usage in new ways which in turn creates exciting opportunities for advertisers and content owners.

Diana Pouliot
Director Mobile Advertising
Google

Diana Pouliot oversees Google’s mobile advertising sales group for the Americas. Working closely with the mobile product team and mobile strategic partnership team, she and her team work with advertisers and agencies to develop mobile media distribution strategies.

Prior to her role in Mobile, Diana worked as Google’s Regional Director, and was responsible for managing regional sales and operations for the automotive, tech commerce, finance, retail and entertainment industries. In addition, she helped to develop and manage Google’s relationships with agency partners in the Southwestern U.S.

Prior to joining Google in 2001, Diana worked at Internet Appliance Network developing device and application advertising for Virgin Music. Earlier, she worked in the consumer publishing group at Ziff-Davis, and began her career at IBM.

Additional sessions include:

Evolution of an Ecosystem: How Technology Influences Marketing?
Mobile Measurement – Supporting the Ad Spend Investment
Mobile Marketing – Secrets of Mobile Engagement
Driving Engagement with UGC & Social Networks
The Good, the Bad, and the Ugly – Why Open Development is Essential to Mobile Growth.

Click here for the full agenda.

Sponsorship Information:

Available with:

Pricing:

Early Bird - $249.00
Onsite - $349.00

Early Bird pricing ends February 16, 2010

Please note: There is a separate registration fee for Mobile Marketing & Advertising and it is NOT included in the CTIA Registration Packages. The Mobile Marketing & Advertising fee also includes admission to all keynote sessions, access to the exhibit floor and free partner events. Please see registration form for details.